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PIMCity project presentation

PIMcity will design, build, validate and demonstrate a system of easy-to-use components to make up a PIMS – Personal Information Management Systems – development kit at the service of final users and internet commercial or advertising services.
The web economy has been revolutionized by unprecedented possibility of collecting massive amounts of personal data to be used for commercial purpose. This change has deep consequences for users, who, deprived of any negotiation power, are compelled to blindly provide their data for free access to online services.

New technologies for an effective control and use of personal data on the web

PIMCity will design, build, validate and demonstrate a system of easy-to-use components to make up a PIMS – Personal Information Management Systems – development kit at the service of final users and internet commercial or advertising services.

The web economy has been revolutionized by unprecedented possibility of collecting massive amounts of personal data to be used for commercial purpose. This change has deep consequences for users, who, deprived of any negotiation power, are compelled to blindly provide their data for free access to online services.

Personal Information Management Systems (or PIMS) are systems that allow individuals to get back control over their personal data. Using PIMS, it is possible to manage personal data in secure storage systems and share them when and with whom we choose. Providers of online services and advertisers will need to interact with the PIMS if they plan to exploit individuals’ data. This can enable a better control of personal information and new business models. For the PIMS approach to succeed for individuals and the market, it is crucial to experiment more intensely and efficiently different PIMS models.

PROJECT DESCRIPTION

PIMCity project will build, validate, demonstrate and test easy to use components in a PIMS development kit, accelerating the quest of the right PIMS to obtain a fair and transparent web data economy. Two different demonstrators will be developed: one addresses final users (B2C) and one to companies (B2B).

PIMCity offers tools to change this scenario. First, we implement a PIMS development kit (PDK) to commoditize the complexity of creating PIMS. This lowers the barriers for companies and SME to enter the web data market. Second, we design and deploy novel mechanisms to increase users’ awareness: (i) the Transparency Tags (TT) show users essential information about the services they access, in a simple and easy to understand manner; (ii) the Personal Data Avatar (PDA) is an intuitive means for users to control the information shared to third parties. Third, we demonstrate the effectiveness of the above tools by engineering EasyPIMS, our fully-fledged PIMS. We commit to build the largest-ever transparent data marketplace implementing and demonstrating EasyPIMS with hundred thousand end-users, collaborating with advertisers and operators in the web market.

Impact on society
PIMCity project will provide trusted, fair, and regulation-compliant tools for building or extending Personal Information Management Systems. This effort will contribute in a decisive manner to the creation of new services for the secure sharing of personal data, toward a transparent online economy. The new instruments will be useful to citizens to become aware about online personal data and its value, to take control over what happens to their data, possibly allowing them to monetize it. At the same time, online advertisers will be incentivized to adapt their methods and workflows for rightfully and transparently collecting data about users’ interests.

We strongly believe that an open market for data will only flourish if we stop the arms race between users and services. For this, PIMCity includes in the research consortium final users associations, publishers, technology companies to blend technological, legal and economic competences in a multidisciplinary RRI (Responsible Research and Innovation) oriented approach.

International partners
PIMCity has all these players in our consortium, along with leading IT companies and data providers, renowned research centres and universities, and SMEs already in the market of PIMS. The project will finally enable the emergence of transparent digital data markets.
• NEC Laboratories Europe GmbH, Germany
• Ermes Cyber Security SRL, Italy
• Fundación IMDEA Networks, Spain
• Universidad Carlos III de Madrid, Spain
• Telefónica Investigación y Desarrollo SA, Spain
• Fastweb SPA, Italy
• LSTECH ESPANA SL, Spain
• Katholieke Universiteit Leuven, Belgium
• Asociación de Usuarios de Internet, Spain
• Interactive Advertising Bureau Spain, Spain
• Big Data Analytics SA, Argentina